Built in 1889 as a store-and-loft building, 351 West Broadway was originally used to store and sell dry goods, with its 10-foot-plus ceilings and open floor plates designed to accommodate large inventories and freight movement. In the 1960s, as manufacturing declined, artists began moving into the building, drawn to its raw industrial character, natural light, and expansive layouts. By 1973, it was officially landmarked as part of the SoHo Cast Iron Historic District, securing its place in the neighborhood’s architectural legacy. Today, 351 West Broadway is a four-unit condominium that continues to reflect its creative roots. It is home to full-floor lofts with original cast-iron details and the flagship of What Goes Around Comes Around, a renowned vintage boutique that adds to the building’s connection to art, fashion, and SoHo’s ever-evolving cultural scene.